YANMAR machines are now red!
YANMAR Compact Equipment announced, that starting from the beginning of 2022, all thir European market machines will also be in Premium Red paint color. Premium Red machines were first introduced onto the North American market in 2020.
“Premium Red attracts attention on the jobsite, and just as the quality and reliability of our products stand out from the competition, in a sea of yellow competitive machines in North America, our Premium Red colour stands out too,” stated Jeff Pate, Sales Director, Yanmar Compact Equipment North America.
But this shift from the well-known Yanmar yellow is more than simply a cosmetic colour change. For Yanmar Compact Equipment, the symbolism of this change resonates on a deeper level. In product transformation, Yanmar CE is currently evaluating several alternative fuel and powertrain technologies and recently unveiled its first electric mini excavator prototype, the new SV17e. Proudly featuring the new Premium Red colour, the SV17e is aimed at customers in the European market in the 1.5 to 2.0 tonnes segment.
About YANMAR COMPACT EQUIPMENT
Today Yanmar is a leading global player in the industrial machinery industry. In the construction equipment sector, Yanmar was first to market with the launch of the first mini excavator in 1968 and its invention of the revolutionary zero-tail excavator in 1993.
Yanmar’s Compact Equipment Business has four plants, in Japan, France, Germany and the U.S., to deliver a range of products and services to the global market.
For more details, please visit the official website https://www.yanmar.com/eu/construction/